The Madrid Bodyboards Story

It all started for Jerry Madrid in the groovy experimental times of the late 60's and early 70's on a little rock in the Pacific Ocean called Maui. Jerry, the classic surfer/skater/waterman was lucky enough to run into a group of hardcore Maui locals nicknamed the "Auga Boys". These guys charged all the heaviest breaks that were too shallow for lesser men. They rode very short surfboards with no skegs, just a really trippy and surprisingly functional channel system in the tail. This design sparked a fire that led Jerry to develop the first Madrid bodyboard "AUGA" in the early 80's. At that time Madrid Pro Designs was already a successful, thriving and continually innovative skateboard company with pro models from the legends of the day. Madrid ran their first ad and instantly started getting calls from shops and riders alike. It was at the first meeting between Jerry and Tom Prince that they decided a direction for the company that would change the industry forever. You see, there weren't any pro model bodyboards back then. The bodyboard companies didn't want to give power or control to any one rider, even though at the time it was obvious that we had a handful of the greatest bodyboarders of all time among us. So Jerry and Tom introduced a series of pro model bodyboards to a very hungry bodyboard community. Tom Prince enlisted San Clemente drop knee master Kevin Baker, and an unknown rider then, soul legend now, Bob Forbes to the team. Madrid bodyboards found success right away, delivering boards designed by riders to the masses. The Madrid factory in Oceanside, California which was the head quarters for the head shaper, Chris Thompson became the headquarters for the team riders as well. They worked hand in hand with the shapers. All of the shapes came out of this facility. This was a fun time as bodyboarding was breaking down barriers of all kinds.

During the recession of the early '90s, the entire bodyboard industry took a different approach to business and consolidation. Madrid bodyboards went in under the umbrella of Earth and Ocean Sports, which included BZ, Madrid, Attack, Trak Top Traction, and Liquid Force, to name of the few of the main brands. A little ways down the road Jerry was able to buy back the Madrid bodyboard name. The fire never really went out for Jerry.

So then, in the new millennium, another conversation happened between Jerry and Tom. Once again they decide that it's time to re-introduce the Madrid vision to today's bodyboard generation, ushering in a new area of innovation and forward thinking that made Madrid so popular back in the day. Tom enlisted former professional bodyboarder and world class judge Alex Brickel to help run the new version of Madrid bodyboards. Tom and Alex asked Mike Maccarone to help test boards and Mike continues to give his heart to the cause. Bob Forbes was added to assist in the R and D of new designs and materials. Today Madrid has an international team of commited riders lead by Maui boy and invert freak Jacob Romero. These riders are empowered to help lead our company into the future. With the team building and design talents of Tom Prince, Alex Brickel, Bob Forbes, Jerry Madrid and the entire team, we have the ability to contribute to the growth of the industry and make a positive impact on the entire bodyboard nation!

"To everyone that has helped, and to all those that continue to do whatever it takes to get Madrid bodyboards to the next level", "Thank you." -All of us at Madrid bodyboards.

 

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